By Phil Cantor,
Chief Marketing Officer,
iGTB | Polaris Financial Technology Limited
Seen from left to right:
1. A massive strong “iGTB” logo
2. The 9 screen video wall – this plays a 10 minute video on a constant loop. You can see the video at http://bit.ly/Digital360. This is a popular feature with people liking the storytelling, the clean approach (which fits the booth perfectly), the animated “blue dot” and the real life nature of the content.
3 and 4. Two large, wall mounted screens. These are no ordinary screens but touch screen all-in-one PCs, showing payments, central banking,
treasury and details of all of our products. These are major crowd pullers. One of the most popular and impressive items here was our “concept
car” – a putative design for a corporate portal based on the concept: what if the bank’s system actually understood what you are trying to achieve?
5. Above these, the message “Part of the Polaris group”. Important as it provides a chance for us to explain our heritage and our current focus and strength.
6. An interactive short throw projector with white board. A demo station where you can just write on what you can see. Again, an easy way to engage people.
8. The “Intellect” brand. This really helps as people begin to understand the iGTB, iRTM and iGCB brands as sub-brands of “Intellect”
9. Our gadget play area – the 46″ TV, a pedestal with iPads, tablets, iPhones and other devices.
10. A 25′ long graphic of Digital 360, showing how customer deals come into a bank, how the end result is inbound and outbound cash flow, and the transformation effected by a complex network of systems, but that can be improved by surrounding in a digital shell: digital outside for customer experience and digital inside for operational excellence.
Yesterday was a good day. Several people – our people and guests – commented on how empty Sibos seemed. Didn’t see it myself. We were always busy at the booth which got noticed around the venue. Further, during the day’s wrap up it became clear we had had some real quality meetings and even closed a deal. We were all rushed off our feet, which is good, especially Phil B – but this year was the first one Vijay was able to actually breathe, now he had Mark, Lee, JP also covering the strong European contingent.
Lots of social media coverage, and we even got a couple of banks “following” us on Twitter, which was pretty cool. . When I put out a photo via Anand at 4pm showing how busy the booth was “pretty good for a Sibos Monday” it got more people coming to the booth!
The day was rounded off for me by an evening meeting with a bank – a client – who is giving us a video testimonial today! He was so complimentary about us that I wrote down the exact words he said, so I’ll leave you with this:
“Yesterday at Harvard (ie the Advisory event) was more fruitful for us than the whole of today on our booth at Sibos.”